What Is Digital marketing ?

Digital marketing is the engine that drives today's business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. As we enter the New Year, it's time to reflect on the year gone by and plan for the next twelve months.

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers

Digital marketing products can be found in:

  1. Social media
  2. Games console, online and mobile
  3. Animation
  4. Augmented reality
  5. Data visualization
  6. Interactive Storytelling
  1. E-Commerce
  2. Websites and mobile applications
  3. Videos
  4. Virtual reality
  5. Location-based services
  6. Augmented reality